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When you employ pay per click (PPC) traffic, depending on your bids, you will often get the left side of the page, which is really good, but imagine for that chosen keyword, your web page gets shown as one of the top ten on Google’s first page or better still, rank as 1 on the organic search! Thats cost efficient traffic for almost nothing! But how do we get to that stage?

One approach is that you can use PPC to reveal valuable keywords for your chosen market you are targeting. Truth is, organic search results take time and if quick results is what you need to see or track, start off with PPC and work on the organic search results at the same time, using vital information from your PPC campaigns to optimize your organic search campaigns.

So when we talk about SEO for a high ranking website, we can knock it down to a few points:

  • Easy for search engines to find and index
  • Usage of proper keywords that your customers use when searching for your product or service
  • getting the acknowledgment of your business peers/ relevant subject authority websites to link to your site

So how do we get a web page to be easily found and indexed by search engines?

Google has come up with a useful tool Google Webmaster Tool to check this:

Some pitfalls to avoid:

  • long and meaningless dynamic URL’s
  • poor page redirection usage
  • too many images without meaningful alt text, sometimes text is best
  • too much flash and java scipts

To get your site rank at the top, think like a search engine:

  • keywords tell me what your page is about
  • inbound links tell me that your page is important

Once you set off on this path, expect to take 6months to a year before you can track ranking improvements to your website provided you follow through with all the steps of optimizing your PPC campaigns.

The best place to insert your keywords in a webpage are the :

  • Title tag
  • Meta description tag
  • Headlines tag (H1,H2, etc)
  • Body copy

Always use your keywords early in the page content, best if you can get your keywords in the anchor text of your incoming links or in your domain and file name.

Getting your high quality incoming links from sites that matter most to your business is a daunting process and takes the most patience and planning. Make sure you background check your back link websites to make sure they are legit and have good standing on the web. A “bad” dodgy link from a link farm could hurt your results greatly. Strive for natural links over artificial links.

Here are some tips for your SEO link tactics:

  • Get links from pages that match your topic
  • Count the number of links on the referring page - ideally looking for 1 link per page or it will suffer link dilution
  • avoid run-of-the-sites links - links that appear on the footer or every page of the same website, they are viewed as artificially inflated links
  • Maintain consistency in the format of your incoming link URLS - standardize your link format
  • Get your keywords in your anchor text
  • Go for deep links - links to pages within your site other than your homepage
  • Make sure all your incoming links do not include the rel=”nofollow” attribute

The best place to start getting back links :

Make use of Google’s local serch results by listing your business location on Google.

More info at:


Tool for split testing landing pages: manual:

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Wesley Choo
Sunny Island of Singapore

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